I must add that this entry will be lengthy as it’s possibly one of the
closest topics that I feel strongly for. =)
So, what exactly is Singapore culture? Hmmm. Quite impossible to summarise it in a few words isnt it? Just saying the word ‘Singapore’ itself brings about a few things in mind:
food, the nightlife, a melting pot of cultures and different races (seriously, can u get this anywhere else in the world??), the many2 taxis available on the roads and of course, the fact that people term Singapore as an ‘urban jungle’
However, I feel that there are more to these and that people tend to overlook them. In this entry, I will post what Singapore culture is from my point of view, from someone who has lived here for 21 years of her life, not taking into account the few days that are spent across the causeway for a short getaway.
But before that, let’s examine whether visual media has an impact on Singapore culture, and what (if any) the effects are.
Visual media consists both print and broadcast media. In Singapore especially, it’s typically evident everywhere you turn. Those huge billboards in town, the cable channels people subscribe to and not forgetting the many2 flyers/brochures that flood your mailbox or at your doorgate. The media is a great medium for brands to advertise their products and (not) surprisingly, Singaporeans fall victim to the idea of mass consumption.
Well, this is not necessarily a bad point. Let me further explain this. Take for example the Apple iPod. That itself is a craze in Singapore isn’t it? The advertisements on the funky look and feel of the iPod has landed itself as one of the most favourite must-have item for most Singaporeans. This includes the fad for the iPod video, shuffle, and especially the iPod mini & Nano. So many Singaporeans young and old, the executive or the student, are holding a piece of iPod on the trains, buses and so on. So does that form a sort of Singapore culture?

I’ll provide another example. Let’s consider Sony’s range of Playstation (PS 1, 2 and 3) and the infamous PSP (and the most recently launched PSP Slim). From my own experience, almost all the houses I’ve been too owns at least one of the above products. Interactive media has taken a bold step in Singapore and with the wide array of gaming consoles that’s entering Singapore’s market, it is no wonder that more and more people (whether rich or not) are simply craving for Sony’s latest consoles. I mean, just look around you. When people are waiting (which is also another Singaporean habit – to wait for friends to arrive, taxis to appear and queueing for food), what do they normally do? Most would rather fish out their trusty mp3 players to view music videos or sing silently to themselves, or simply turn their attention to their PSP. Would you call that Singapore culture? I definitely will, for it amuses me that Singaporeans find pleasure in immersing themselves in the digital media technology such that they bring it around with them everywhere.

However, despite these media influences, I feel that there are actually more activities that I would render as TYPICALLY Singaporean.
One, is the infamous KALLANG WAVE. That, I think forms the crux of Singapore culture. It can’t get anymore Singaporean than that! Now what exactly is with this Kallang Wave craze? Well firstly, it gets the crowd moving, and the best time to view this is NOT during NDP but instead, during football matches!
Do watch the clip here for a visual example. This was taken during my trip down to the stadium in January this year to witness the inaugural Singapore vs Thailand match (yes, the one where the thais walked off the pitch).
The noise level, the continued beating of the drums and balloon clappers are all part of the Kallang Wave. This has become so much of a culture that it has brought about many variations, even outside of the Kallang stadium. In other words, the Kallang Wave has become a sort of trendsetter in itself. But sadly, for those foreigners who havent had the chance to be part of this wave, will probably never get to do so for the Stadium will be torn down to make way for a more advanced stadium. The tearing down of the stadium will, in a way, tear down the atmosphere of the Kallang wave, but it definitely will not be extinct. =)
Two, what makes up as typically Singaporean is the fact that the people like to queue for the most smallest of items. Haha.. I’m sure you can guess by now that I’m referring to the McDonalds’ Hello Kitty queue (few years back) and the more recent Donut Factory queue. For the latter, the queues can be snaking long, and it doesn’t just end there! you might have to wait further when you reach the counter just to wait for certain-flavoured donuts to be ready. -.-

The next point will strike a familiar chord in many of us. The fact that Singaporeans go everywhere and anywhere with their pair of SLIPPERS does make up Singapore culture as well to me. Wouldn’t you agree with this? It’s becoming the fashion trend here. And prices of slippers are rising by the minute (just look at New Urban Male and their range of Havainas). Students, especially, fall victim to this. They go to school in slippers when it’s raining and change to their white kiwi-ed shoes later, and those in the tertiary schools make slippers part of their everyday school-going life.

I could rant on and on about this topic, but I do hope the readers get the gist. I am sure each one of us has taken part in the above typically Singaporean practices that I’ve mentioned. =) So do leave some comments !